11th Annual GoodGiving Challenge Launches on Giving Tuesday

November 4, 2021

Record number of nonprofits participating in region’s biggest online giving event

Looking for an easy and fun way to give back this holiday season? With 179 nonprofits to support, and daily match challenges totaling more than $640,000, the GoodGiving Challenge is the perfect way to donate to the hardworking nonprofits that make the Bluegrass great!

The GoodGiving Challenge, hosted by Blue Grass Community Foundation and Smiley Pete Publishing, is a week-long online giving campaign that runs from 9 a.m. on Giving Tuesday, November 30, to 11:59 p.m. on Monday, December 6. At, donors can read about the work of the 179 nonprofits and donate using the convenient online platform.

Since its inception in 2011, the GoodGiving Challenge has raised $14.1 million total for local nonprofits. Last year, the Challenge raised $2.4 million for 126 local nonprofits through more than 13,700 gifts made in 77 counties across Kentucky, 47 U.S. states, the District of Columbia, Canada, England, France, New Zealand and Scotland.  

Everyone can be a philanthropist during the GoodGiving Challenge! The low minimum donation amount of $10 and the easy-to-use giving site simplifies the giving process and connects donors to new philanthropic causes. In 2020, one-third of donors gave to a new nonprofit for the first time.

Follow Blue Grass Community Foundation on social media (@BGCFKY) to learn about the daily match challenges, power hours and social media sweepstakes that could amplify gifts by as much as 50 to 100%, thanks to our generous sponsors: 

Clark County Community Foundation*

Murry Foundation

Marksbury Family Foundation

Knight Foundation Donor Advised Fund*

Lewis Bizzack Family Fund*

MacAdam Family Foundation*

Thomson R. Bryant Jr. & Betty R. Bryant Fund*

Mitchell Family Foundation*

Hudson-Ellis Fund*

Traditional Bank


Edith D. Gardner Charitable Fund*

Bulleit Family Foundation*

Evangelos “Angel” Levas Foundation*

Rubicon Foundation*

Mason Companies

Salomon & Company 

and Blue Grass Community Foundation!

*at Blue Grass Community Foundation